The ancient mediterranean was the location of central trade and cultural exchange and was crucial to the development of several modern societies. The hot dry summers and mild rainy winters provide the perfect climate for specific crops grown in the region and from these crops I have developed the direction of the scent for a unique men’s cologne. The rugged people of the region work the land and fish the sea and would experience daily the fragrances of citrus orchards, cedar wood, amber musk and basil. What would make this product stand out from other fragrances would be the freshness factor harvested from natural, renewable sources free of pesticides, fertilizer. The market for this cologne would be college educated men within the age range of 25 to 40 who are conscious about the environment, care about the quality of the ingredients and what goes on their body. The market of college educated men is because they have more interest in their choices. The presentation of the fragrance would be made from recycled aluminum in the form of a flask which contours the body and would have more of rugged outdoors type of appearnce than a glass bottle. The aluminum will also protect the quality ingredients from exposure to the sun. This product would be sold at a higher price point because of the quality of the materials and the cologne would have a “freshness date” on the bottle. The size of the bottle will be a 1.7oz size sold at $25 for this size.