The "unique selling propositions" of the following three products are in direct competition with my product. I will list the USP of each fragrance and will explain why my product may or may not stand out from their USP.
First off is John Varvatos, this fragrance is very rugged like my product and is reflected in the black leather covered bottle of the spray. It states that the fragarance contains leather notes with wood tones and coriander seeds. I personally wear this fragrance and it would compete in the "rugged, outdoors" angle that I would like to portray. However, my angle on freshness and quality of product may attract a younger demographic as well as the older generation that the John Varvatos demographic appeals towards.
John Varvatos- Classic
Retails for $77. A masculine woody oriental for the discerning modern man, john varvatos - the fragrance is an instant classic. Bringing together elements that are both familiar and unique, the scent is intense yet inviting, sophisticated yet relaxed - it is the embodiment of sensuality.
•Original Natural Spray 125ML/4.2 OZ or 75ML/2.5OZ
On the next fragrance is also a personal favorite, it is very asian influenced, fresh and refreshing with citrus notes. This also contains coriander. This would compete with the fresh and refreshing and the woody undertones aspect of my product.
L'Eau d'Issey Pour Homme
Two years after the creation of his women's fragrance, Issey Miyake launched his men's fragrance, L'Eau d'Issey Pour Homme. Reflecting the principles of his women's scent, it embodies yin and yang, and the extreme polarities of the world. L'Eau d'Issey Pour Homme is a fresh yet warm, woody scent accented with spicy notes. Retails for $58.
Notes:
Verbena, Tangerine, Cypress, Yuzu Zest, Coriander, Clary Sage, Geranium Bourbon, Blue Water Lily, Nutmeg, Saffron, Cinnamon Bark from Ceylon, Amber Tobacco, Vetiver, Sandalwood, Musk.
Style:
A fresh herbacous scent with warm, woody undertones.
The last fragrance I am not familiar with but is very asian in design with the family crest and samurai swords theme. This does not compete since I am directing towards a Mediterranean scent with basil as the hint note.
HM
In 1997, Hanae Mori introduced HM, to exemplify masculinity and strength. HM has 50 essences harmoniously blended together. To distinguish its packaging, 'Hanae Mori' is engraved in platinum on each bottle. The cap's design is inspired by the Tsuka, the piece found at the extremity of antique samurai swords. Both the bottle and box are engraved with the designer's family crest. Retails for $50.
http://www.sephora.com/browse/product.jhtml?id=P6325&cm_mmc=us_partners-_-Linkshare-_-datafeed-_-allpdts&_requestid=41828
Notes:
Jasmine, Lemon, Lavender, Vanilla, Chocolate.
Style:
Unforgettable. Strong. Noble.
About Me
- Spicy Tuna Interactive Media
- As a web designer with a Bachelor’s of Fine Art, my website design tends to follow a clean, simple, yet functional and organized design. My focus this year will be to build a strong portfolio of web and graphic design to be on everyone’s “list” to important events in Las Vegas, and network to meet a diverse group of professionals. Design has always fascinated me especially web based media. The possibilities of design online should incorporate the best of print media, video and photo journalism with the ability to do ecommerce and blogging if necessary on your site. Style is important so that your design has your own personal signature and does not look like a template that other people have used over and over again. My current skills are being used for a major local book publisher in both internet and print use. A new passion of mine is networking. It is leading me to an unlimited number of open doors and opportunities that other people will never experience because they choose to stay home and watch TV.