A Ten Dollar burger at McDonald's is that possible?
On page 291 of our book there is a discussion of pricing at McDonald’s that suggests that there could not be a $10 burger on their menu. As a marketer I would disagree. The text states on page 289 in the section of “Demand-Oriented Tactics" that you can “cultivate selected demand: Marketing managers can target prosperous customers who will pay extra for convenience or service.”
Another quote suggests “create unique offerings: Marketing managers should study buyers’ needs. If the seller can design distinctive goods or services uniquely fitting buyers’ activities, equipment, and procedures, a mutually beneficial relationship will evolve. By satisfying targeted buyers in a superior way, marketing managers can make them dependent.” A unique offering could be an organic beef burger from grass fed, free range cattle, with all organic ingredients including the lettuce, tomatoes, cheese and onions. Currently, I cannot think of any quick service restaurants offering anything on the menu that is organic or from renewable sources.
Going organic could possibly change the way customers perceive McDonald’s as a new type of dining experience.
About Me
- Spicy Tuna Interactive Media
- As a web designer with a Bachelor’s of Fine Art, my website design tends to follow a clean, simple, yet functional and organized design. My focus this year will be to build a strong portfolio of web and graphic design to be on everyone’s “list” to important events in Las Vegas, and network to meet a diverse group of professionals. Design has always fascinated me especially web based media. The possibilities of design online should incorporate the best of print media, video and photo journalism with the ability to do ecommerce and blogging if necessary on your site. Style is important so that your design has your own personal signature and does not look like a template that other people have used over and over again. My current skills are being used for a major local book publisher in both internet and print use. A new passion of mine is networking. It is leading me to an unlimited number of open doors and opportunities that other people will never experience because they choose to stay home and watch TV.