Packaging Design
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Branding is the main tool marketers use to distinguish their products from the competition’s. (Lamb Hair McDaniel MKTG Chapter 9 page 135)
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Product:
Marketing Mix refers to a unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market according to MKTG book. Product includes packaging design, after the sale service, brand name and company image. It is a broad, but important topic.
Distribution:
My place of distribution will have to be distributed through Las Vegas based. It would be produced in France as many other fragrances are made. It would have to be shipped here and warehoused here.
Promotion Strategies:
The advertising and public relations would have to be out sourced to provide better return on investment. Sales promotion and personal selling need to be handled by me. The promotion strategy can dramatically increase sales if it is implemented correctly. This can be a reminder of the product benefits.
Pricing Strategies:
Pricing is what a buyer must give up to obtain a product. According to the class book it is the most flexible of the P’s the four elements of the marketing mix.
Development. In the early stage of development, the R&D or engineering department may develop a prototype of the product. During this stage, the firm should start sketching a marketing strategy. The marketing department should decide on the product’s packaging, branding, labeling, and so forth.
(Lamb Hair McDaniel MKTG Chapter 10 page 149)
