The fastest and least expensive way to get my product out to the people or at least inform them of the existence of the product would be to start with a viral campaign online with YouTube. It is free to post and the tracking on how many hits is a great way to get some semblance of how many people are checking out the advertisement. It would have to have a twist to it in a comedic medium to really get people to look at it. A web page is helpful to provide additional contacts or information, but it is not the primary way to get people to look and smell your fragrance.
Relationship marketing in services involve ongoing interaction between the service organization and the customer. Thus, they can benefit from relationship marketing, as a means of attracting, developing, and retaining customer relationships.
(Lamb Hair McDaniel MKTG Chapter11 page 166)
The idea of relationship marketing would work with this company because it is dealing in something that needs to be replace every six month due to the freshness date on the bottle. This is unique in that we would be able to have a simple call center to take calls about the expiration dates, we would have contact with the clients more often than any other fragrance company and so we would be able to build a strong relationship versus another fragrance company. Creating satisfied customers would be a goal that would create a lot of return business as well as help create repeat business.
Intensive Distribution is a form of distribution aimed at maximum market coverage. The manufacturer tries to have the product available in every outlet where potential customers might want to buy it. If the buyers are unwilling to search for a product the product must be very accessible to buyers.
(Lamb Hair McDaniel MKTG Chapter12 page 181)
Again, I would want the product to be marketed like Red Bull which shows up to events gives out some free product, sponsors events, sponsors athletic or celebrities to endorse the product. The product would be sold at department stores as well such as Macy’s and Dillard’s, but also be available on line.
Retail promotion strategy includes advertising, public relations and publicity, and sales promotion. The goal is to help position… in consumers’ minds.
(Lamb Hair McDaniel MKTG Chapter13 page 205)
Implementation of the product would not conceivably be ready by 2013 or 2014 in which case it is possible some of the ideas developed so far may be used by other companies. In summary, the finances would be major contributing factors in getting this project up and going, finding the necessary backers. The design and website would be a major cost savings for the project since I would do that work myself.
Available Funds…Money, or lack of it, may easily be the most important factor in determining the promotional mix. (Lamb Hair McDaniel MKTG Chapter14 page 223)
About Me
- Spicy Tuna Interactive Media
- As a web designer with a Bachelor’s of Fine Art, my website design tends to follow a clean, simple, yet functional and organized design. My focus this year will be to build a strong portfolio of web and graphic design to be on everyone’s “list” to important events in Las Vegas, and network to meet a diverse group of professionals. Design has always fascinated me especially web based media. The possibilities of design online should incorporate the best of print media, video and photo journalism with the ability to do ecommerce and blogging if necessary on your site. Style is important so that your design has your own personal signature and does not look like a template that other people have used over and over again. My current skills are being used for a major local book publisher in both internet and print use. A new passion of mine is networking. It is leading me to an unlimited number of open doors and opportunities that other people will never experience because they choose to stay home and watch TV.