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Marketing Affects Your Life Every Day
About half of every dollar you spend pays for marketing costs, such as marketing research, product development, packaging, transportation, storage, advertising, and sales expenses. By developing a better understanding of marketing, you will become a better-informed consumer…you will be better prepared to demand satisfaction when the goods and services you buy do not meet the standards promised by the manufacturer or the marketer. (Lamb Hair McDaniel MKTG Chapter 1 page 12)
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The mission statement is defined by the book as “a statement of the firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions.” What is important is that the mission statement is also the foundation of any marketing plan which answers the question “What business are we in?” This gives direction to all present and future decisions since it is the statement of the company that you will be following, so it is not to be taken likely.
Experts agree that a relationship between the salesperson and customer will always be necessary.
(Lamb Hair McDaniel MKTG Chapter 16 page 259)
On my mission statement I wanted something to do with the freshness of the product and the quality of the ingredients. Other key words would include “renewable, green and rugged.” Since the fragrance is also cast in a Mediterranean setting with ingredients from Italy, my product name would also be in Italian. “Quest’ la vita” means “this is life.” My mission statement is simple stated:
“Quest’ la Vita offers a fun, unique fragrance profile reminiscent
of a Mediterranean lifestyle designed from high quality, fresh
Italian ingredients with a commitment to promote business practices
that support green, renewable sources.”
This mission statement focuses on the market the fragrance is trying to serve while incorporating a green message.
Advertising strategies are typically organized around advertising campaign.
(Lamb Hair McDaniel MKTG Chapter 15 page 229)
About Me
- Spicy Tuna Interactive Media
- As a web designer with a Bachelor’s of Fine Art, my website design tends to follow a clean, simple, yet functional and organized design. My focus this year will be to build a strong portfolio of web and graphic design to be on everyone’s “list” to important events in Las Vegas, and network to meet a diverse group of professionals. Design has always fascinated me especially web based media. The possibilities of design online should incorporate the best of print media, video and photo journalism with the ability to do ecommerce and blogging if necessary on your site. Style is important so that your design has your own personal signature and does not look like a template that other people have used over and over again. My current skills are being used for a major local book publisher in both internet and print use. A new passion of mine is networking. It is leading me to an unlimited number of open doors and opportunities that other people will never experience because they choose to stay home and watch TV.